Our story

The company behind SweetPay – Financial Tech Sweden – was founded in 2013 to build next-generation financial products. SweetPay was added to the brand in 2016. Our mission is to create outstanding technology to make the payment experience simple, personal, affordable and accessible to everyone.


Our team

At SweetPay our differences are our strength. We bring together people from many different countries and cultures, with different approaches, to create the banking services of the future.

Our team includes people from Sweden, Finland, Chile, Peru, Costa Rica, Serbia and Croatia. Together, we develop seamless customer payment experiences. Because that’s what we like when we go shopping.

Founder and CEO

John

John Grundström
Founder

Founder of Instantor AB

Magnus

Magnus Bendelin
CEO

CEO Lån & Spar bank